Creative Process

Are you curious to know my creative process? Is it a yes coming from there? That's great, so here we go!

The first stop, the first thing I do is visualize the subject and scene. I like to slow down and be fully present, creating the photograph and print in my mind first.
When I come back from the visualization, the flow state can be so profound that I can get excited and even go for not taking the shot.

Most often than not, I go for it. With patience, strategy, and sometimes luck, the photo "jumps" in front of me while observing the possibilities of a great shot.
Have you ever heard about Michelangelo? Yes, the intellectual considered one of the most influential artists of the Italian Renaissance.

He used to say that it wasn't about creating a sculpture but revealing it because the figure was there already, inside the piece of raw material.

I have the same reasoning for photography. Through my eyes, the photograph is already there, waiting for someone to reveal it to the world.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

Film Development
I use both 35 and 120mm rolls of film on my photoshoots, having a slight preference for 120.

The development rarely happens on the same day or week. It can take months of exploring and deciding the chosen film roll.

The joy of seeing the revealed photographs is priceless.

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

Film Scanning
After the film development with all the required chemicals, I can see all the photos that I had first visualized, and now they're tangible.

To make the adjustments necessary to the chosen photograph through editing, I scan the film roll.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

Photo Selection
Which photograph will go to edit? That's one of the most laborious parts, the photo selection.

The name "Relume" is born.



To relight or rekindle (a light, flame, etc.)

I always try my best to get the most outstanding photograph on camera, but most of the time, there's something here or there that it's possible to make it better.

By applying last-century darkroom techniques in the 21st-century Lightroom, I bring to life the desired photograph.
Print Making
I usually make only one print from the chosen photograph.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

Here you will find my latest artworks.
I hope you enjoy them!

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

Collect The Artwork
I have photographs that I've been "baking" for more than a year. Imagine that one of them can be on your wall and collection.

Reach out to me to know more about my process, prints or to have an informal chat over a cup of coffee.